Ecomfort Offers First Green Entry into Billion Dollar Memory Foam Mattress Market : EcoMemoryFoam Sets Earth-Friendly Standard for Luxurious Sleep

LAS VEGAS (Business Wire EON) July 30, 2008 -- "28 percent of consumers now prefer a memory foam mattress* ? and Ecomfort is offering this huge group their first eco-friendly option," said Jeff Scorziell, president of Ecomfort. "Hundreds of companies today are considering changes in infrastructure, manufacturing and delivery to become more "Green." But at Ecomfort we want to do more than follow a trend ? we want to set the industry standard for earth-friendly memory foam products."

Ecomfort's proprietary EcoMemoryFoam conserves energy, employs patented zero emissions technology in the manufacturing and refining process, uses other sustainable resources like bamboo for product materials, and even uses pre-consumer recycled products in its base layer. Ecomfort has also reduced their mattress shipping footprint by 80 percent to save fuel with each shipment. In addition, the company's U.S.-based manufacturing facilities save large amounts of fuel compared to their competitors who ship mattresses from the Far East.

With over 20 years of experience in medical industry sleep systems, Ecomfort founder David Farley has a passion for improving the quality of people's sleep. Ecomfort utilizes the patent-pending Neutral Posture Support System, which is scientifically designed with seven support zones to relieve the stress on your back muscles. Using open cell technology, the mattress also breathes and helps you sleep cooler.

"In the past, environmentally friendly products have not always been friendly on the pocketbook, typically costing more than their counterparts," said Scorziell. "But with Ecomfort's EcoMemoryFoam, we are proving that doesn't have to be the case, since these mattresses cost less than traditional memory foam products."

Today, almost 25 percent of sleep products sold are specialty sleep products, creating a $2.6 billion market*. Almost half of those sales are memory foam products that use older, less eco-friendly processes and materials. Consumer demand for environmentally friendly products has grown rapidly in recent years, and 48% of consumers indicate they will purchase Green if given the choice**. Ecomfort is proud to offer consumers the highest quality, most comfortable, eco-friendly memory foam products on the market. Listen to a podcast to hear more about how EcoMemoryFoam is revolutionizing the memory foam industry.

About Ecomfort

Ecomfort, the mattress division of Anatomic Global, Inc., is setting an industry standard by manufacturing the EcoMemoryFoam line of comfortable plant-based memory foam mattresses, pads and pillows. Ecomfort mattresses utilize the patent-pending Neutral Posture Support System, which is scientifically designed with seven support zones to relieve stress on your back muscles. Patented zero-emissions technology is used to create the coolest-sleeping, most supportive memory foam beds available. For more information, visit www.ecomemoryfoam.com.

*Furniture Today, July 21, 2008

**BusinessWeek, 2007